Stop Doing Work. You Should Be Designing.
The “It’s Faster If I Do It Myself” trap is why you are burned out. Here are the exact scripts to hand off work without disaster.
The Lie:
“It will take me an hour to explain it, but only 20 minutes to do it. I’ll just do it myself.”
The Reality: You say this every day. And every day, you dig yourself deeper into the “Technician’s Trap.” When you hoard execution, you are merely an operator. You are capping your income and your impact at the number of hours you can stay awake.
To move from Manager to Director, you must stop building the walls and start drawing the blueprints.
The Barrier: You don’t delegate because you are afraid the work will come back wrong. And you’re right—it usually does. But that’s not because your team is bad. It’s because your briefing is broken.
Meet Asset #3: The Delegation Scripts.
I didn’t write these for “polite communication.” I wrote them for Operational Leverage. These are the battle-tested scripts I used to scale global marketing teams across three time zones. They solve the two biggest points of failure in delegation:
1. The “Outcome” Handoff Stop telling people how to do the job. Tell them what the success state looks like. This script forces you to define the constraints (Budget, Time, Brand Rules) and then step back.
2. The “Correction” Pivot When work comes back wrong, your instinct is to fix it. Don’t. My “Correction Script” forces the employee to find the gap in their own logic. You don’t fix the work; you fix the thinking.
Why You Need This?
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Scale Your Capacity:
You can only work 12 hours a day. With delegation, you can work 120.
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Protect Your Strategy Time:
Every hour you spend resizing images is an hour you aren’t spending on Revenue Architecture.
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Build Your Team:
You can’t promote people if you never let them struggle with complex tasks.
You can be the “Super-Employee” who does everything, or you can be the Architect who builds the machine.
This tool is just one asset. Get the full system.
Marketing careers do not stall because of a lack of effort. They stall because of a structural flaw in how we work.
To move from the “Frozen Middle” to the C-Suite, you must transition through three distinct stages of value creation. This toolkit provides the specific operational assets to master each stage.
Includes:
🚀 The “Sprint Zero” Dashboard: Project Management Template
⚖️ The Negotiator Calculator
📂 The Delegation Scripts
⏱️ The 15-Minute Standup: Meeting Protocol
🛡️ The Eisenhower Matrix: Prioritization Framework