winding road, sunset, mountains-1556177.jpg

5 Ways to Grow Your Online Presence with Digital Marketing

Digital marketing is an umbrella term for all forms of online advertising that use digital technology to reach consumers. This includes search engine optimization (SEO), pay-per-click (PPC) ads, display advertising, social media marketing, and many others.

Here are 5 Ways to Grow Your Online Presence with Digital Marketing

Create an Email List.

Any marketing strategy should have an email list. It is used to send out promotional messages, announcements, and newsletters to subscribers.

You should start by creating an email list. If you don’t have one yet, you need to do so immediately. An email list allows you to send out emails to people who have opted into receiving them. This means that when you send out an email, only those people will receive it.

In order to create an email list, one needs to have a website or blog that has a form on it for subscribers to sign up. The form should ask for the subscriber’s name and email address. The subscriber should also be able to unsubscribe from the list at any time.

A good strategy for building your email list is by using social media platforms such as Facebook and Twitter. You can do this by setting up accounts on these sites and adding a link on your profile that leads people back to your website or blog where they can subscribe to your email list.

Build a Landing Page.

Landing pages are the first point of contact for potential customers. They are a great way to create a conversion funnel and collect email addresses.

A landing page is a web page that is created with the goal of converting visitors into leads. Often used to generate leads or email addresses for marketing purposes. In other words, they are pages where you ask people to fill out forms or provide contact details. However, it can also be used to increase awareness of a company or its products and services.

The first step when building a landing page is to identify your target audience and their needs. This will help you decide what information you want to include on the page and what headline you want to use.

A landing page should be concise and focused on one specific offer or campaign, but it can also include a number of other elements like video, blog posts, testimonials etc.

Landing pages are often used as the first step in an acquisition funnel – they help generate awareness and leads.

Start a Blog.

A blog is a website that contains articles, typically written in an informal style. Blogs are usually maintained by one individual with regular entries of commentary, descriptions of events, or other types of posts.

There are many benefits to starting a blog. It can be used for personal expression and self-development, as well as for marketing and promotion of products or services.

If you want to build an online presence, start a blog. You can use WordPress, Tumblr, Medium, or any number of free blogging platforms.

The process for starting a blog is relatively straightforward:

1) Find a domain name and hosting service 2) Design the layout of your site 3) Create content 4) Promote your blog

Add Social Media Buttons.

Social media buttons are a way to connect with your audience on social media and increase engagement with your posts.

Include social media buttons on your website so people can share your content easily. This will help you expand your audience and reach more individuals.

There are many benefits of adding social media buttons on your blog post, including:

– Expanding the audience for your content;

– Making content sharing easy for readers;

– The ability to track how many times a post has been shared.

Promote Your Website.

Promoting your website is not an easy task. You need to use different methods and tools to come up with the best possible way to promote your website.

If you’re not sure how to promote your website, There are many ways you can promote your website and one of them is using a landing page. A landing page is a web page that displays content related to a specific product or service. It helps in converting visitors into customers by providing information about the product or service in detail. You can use paid advertising (like Google AdWords), free advertising (like Facebook ads), or even word of mouth.

When you create a landing page, it should be targeted towards specific audience that you want to target such as people who are interested in buying your product, people who have already bought the same product, or people who would like more information about it. The content on this page should be relevant and engaging so that visitors will stay on the site for longer time period


Leylord Marcelino

Leylord Marcelino

As a Senior Marketing Professional, Marketing Consultant, Certified Digital Marketer, Leylord help organizations, start-ups & entrepreneurs build brands, generate demand & inbound leads that convert to revenue through successful data-driven marketing strategies

Leylord is an Experienced & result-oriented Senior Marketing Leader in the Technology, Architecture, Engineering & Construction (AEC) industries, a digital transformation advocate & visionary, with a degree in engineering. A certified digital marketer with a strong background & extensive experience in executing data-driven integrated marketing strategies; managing end-to-end marketing operations; & bridging the gap between traditional & digital marketing successfully. Having an engineering background, being analytical & technical, I'm always excited by emerging digital transformation trends, challenges, designing solutions, & always believed in data-driven decision making.