Best Free SEO Tools to Drive Traffic, Clicks, and Sales that You should use

Are there Free SEO Tools?

SEO or “search engine optimization” is the process of improving to increase your website’s visibility for relevant searches. SEO will be more important not just today, than ever before.

Why SEO?

Because according to’s collection of internet statistics and facts for 2021

  • As of January 2021, there were over 1.83 billion websites on the Internet.
  • As of January 2021, there were 4,783,503,852 (4.7+ billion) internet users.
  • The average internet user spends 6 hours and 43 minutes online every day.
  • Ecommerce sales are expected to reach $4.9 trillion worth of sales in 2021.

So with these internet statistics and facts, if you wish to rise to the surface today, you need to keep up your SEO game and work smarter and faster with SEO using the proper tools.

SEO tools

SEO tools are categorized by SEO functions that provide data and alerts about the health and success of your website. SEO tools assist uncover areas of opportunity and identify weaknesses or issues which is able to prevent you from ranking and earning visibility within the SERPs. SEO tools are very useful – but need a deep understanding of how to use them to make the most out of them.

Are there Free SEO Tools?

If you want to get started with SEO for free or at a low cost but want to achieve better results, here are some of the best free SEO tools you should start using.

1. Google Analytics

Google Analytics provides you all the actionable and important data about site visitors, traffic sources, location demographics, and more. Google Analytics also lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. Google Analytics is an extremely useful tool that digital marketers can use to strategize content and figure out what works and what doesn’t work.

2. Google Search Console

Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google Search results. Google Search Console tools and reports help you measure your site’s Search traffic and performance, fix issues, and make your site shine in Google Search results. Use Search Console to monitor Google Search results data for your properties. Google Search Console is formerly Webmaster Tools.

3. Google PageSpeed Insights

PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster. Get your PageSpeed score and use PageSpeed suggestions to make your website faster.

4. Mobile-Friendly Test

Having a mobile-friendly website is a critical part of your online presence. Test your website’s mobile-friendliness with Google’s Mobile-Friendly Testing tool. Test how easily a visitor can use your page on a mobile device. Why mobile? The web is being accessed more and more on mobile devices.

5. Data Studio

Google Data Studio lets you merge data from varying sources, such as Google Search Console and Google Analytics, and create sharable visualizations.

With Data Studio, you can easily report on data from a wide variety of sources, without programming. In just a few moments, you can connect to data sets such as:

  • Google Marketing Platform products, including Google Ads, Analytics, Display & Video 360, Search Ads 360
  • Google consumer products, such as Sheets, YouTube, and Search Console
  • Databases, including BigQuery, MySQL, and PostgreSQL
  • Flat files via CSV file upload and Google Cloud Storage
  • Social media platforms such as Facebook, Reddit, and Twitter

6. GTMetrix

See how quickly your website loads with GTMetrix, discover what’s keeping it from loading as fast as possible, and see what steps to take to optimize load speed. GTMetrix is a website performance analytics tool, created by, which is well known in the digital space for the speed monitoring tool, Pingdom. The key objective of GTMetrix is to analyze the performance of your website and provide you with a list of actionable recommendations to improve it.

7. Ubersuggest

Ubersuggest allows you to get insight into the strategies that are working for others in your market so you can adopt them, improve them, and gain an edge. Ubersuggest shows you how to win the game of SEO. Just type in a domain or a keyword to get started.


SEMrush is a keyword research SEO tool that makes it easy to find out what keywords any page on the web is ranking for. It provides detailed information about those keywords including their position in SERPs, the URLs to which they drive traffic, and the traffic trends over the past 12 months. With SEMrush you can easily find out what keywords your competitors are ranking for and craft great content around those terms and phrases. SEMrush also offers more features and unlimited access with various paid plans. While they’re not cheap, you can get started with a 14-day free trial, if you want to test out the premium features.

9. Keyword Hero

Keyword Hero shows you which keywords users used to land on your page. Keyword Hero puts together nine different sources of data, including your Google Analytics and Search Console data via Google certified API access, to get a sound data basis for analysis. Keyword Hero, uses advanced math and machine learning to fill in the blanks.

10. Screaming Frog

Crawl your website for SEO errors with Screaming Frog SEO Spider, a website crawler that helps you improve onsite SEO, by extracting data & auditing for common SEO issues like HTTP header errors, JavaScript rendering hiccups, excess HTML, crawl mistakes, duplicate content, and more

 11Yoast SEO

Yoast SEO helps you with your website optimization.  In Yoast SEO you can enter the keyword or keyphrase you’d like your post or page to rank for in the search results. Yoast SEO then runs a check on your content to check whether you’re using the keywords often enough – but not too often – and in the right spots.

12. Ahrefs

Ahrefs is an All-in-one SEO toolset that can be used to optimize your website. Analyze your competitors’ and get an in-depth look at the organic search traffic and backlink profile of your competitors or any website or URL. Using Ahrefs you can study what your customers are searching for and learn from your industry’s top-performing content. You can also monitor your rankings over time and chart your performance against your competitors and get scheduled reports, straight to your inbox.

The Ahrefs WordPress SEO plugin will provide you with content audits, backlink checking, and tools to monitor and grow your organic traffic.


Avada SEO Suite app helps you to build parts of on-page SEO effortlessly. It is designed to optimize website images and structure to be most matching to the Google Search algorithm.

14. Google My Business

Connect with customers across Google Search and Google Maps using a free Google My Business profile. Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information.

Getting Started?

Getting started with SEO typically doesn’t require any coding. If you want to get started with SEO you’ll find out that SEO has never been easier than it is today with the great number of free SEO tools such as the ones mentioned here.

There are more SEO tools out there that offer great features and can produce remarkable results when used properly. So find a tool that works for you and make the best out of it.

Kickstart your SEO journey, Know The SEO Basics 

Leylord Marcelino

Leylord Marcelino

Leylord is a Senior Marketing Leader, Marketing Consultant, Certified Digital Marketer. Provides Digital Marketing Services, SEO Services, WordPress Web Development, Demand Generation Services. Helps organizations build brand, generate demand & inbound leads that convert to revenue through successful data-driven marketing strategies.

Leylord is an Experienced & result-oriented Senior Marketing Leader in the Technology, Architecture, Engineering & Construction (AEC) industries, a digital transformation advocate & visionary, with a degree in engineering. A certified digital marketer with a strong background & extensive experience in executing data-driven integrated marketing strategies; managing end-to-end marketing operations; & bridging the gap between traditional & digital marketing successfully. Having an engineering background, being analytical & technical, I'm always excited by emerging digital transformation trends, challenges, designing solutions, & always believed in data-driven decision making.


About Leylord

Leylord is an Unconventional Marketing Leader and Growth Strategist for B2B, Tech, and SaaS organizations, Entrepreneurs, and Coaches. Leylord help create powerful brands and generate demand and inbound leads that drive revenue growth through data-driven marketing strategies.

Awards & Recognitions

HPE APAC Marketing Pro Academy, DVE League of Champions Winner (July 2020)

HPE APAC Marketing Pro Academy, League of Champions, Top 3 (Dec 2019)

HPE APAC Marketing Pro Advisory Summit, League of Champions, Top 20 (July 2019)

HPE APAC Marketing Pro Academy, League of Champions, Top 20 (Dec 2018)


Top 100 Filipinos to Follow on LinkedIn for Inspiration & Learning 2019

First 5 Dell EMC Marketing Partner in APJ and the only PH Marketing Partner to adopt the Digital Marketing Program (Nov 2020)

Google Digital Marketing & E-commerce Certified

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