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5 Digital marketing strategies, with tools & tips that can help you grow your business

Digital marketing has become an important part of many companies’ overall marketing strategy. It allows them to reach customers in new ways and connect with them on a personal level.

Social Media Marketing.

Social media marketing (SMM) is one of the most effective forms of digital marketing available. SMM helps you build relationships with potential clients by creating a community around your brand. You can use social media platforms such as Facebook, Twitter, LinkedIn, Instagram, Tiktok, Pinterest, to promote your products and services.

The way we communicate online has changed because of social media. It is no longer just about sharing photos or videos; now, people are using social platforms to share their opinions on products and services.

In this article, I’m going to show you four tools that will help you get started with social media marketing.

There are several different ways to market your business through social media.

  • You can start by creating a profile on each site.
  • Then, you can post updates, pictures, and links to your website.
  • Finally, you can engage with others who are also interested in your product or service.


If you are looking for more advanced tools, there are plenty of options available. Buffer allows you to schedule posts across multiple social networks at once. Hootsuite lets you manage multiple accounts from one dashboard.


There are lots of different social media management tools out there, so choosing the right one depends on what kind of business you run. For example, if you sell services, then Hootsuite might be better since it also includes scheduling tools for Instagram and Snapchat.


You should choose a social media management tool based on how much time you spend managing each platform. If you only use one platform, then you probably won’t need more than one tool. However, if you manage multiple platforms, then you’ll need a tool that works well with them all. SproutSocial offers similar features as Buffer, with focus on Instagram.


There are three main tools used by small businesses to manage their social media accounts: Twitter, Facebook, and LinkedIn. Each platform offers different features, so you’ll need to decide what suits your needs best. TweetDeck gives you access to Twitter analytics and other tools.

Search Engine Optimization (SEO).

SEO is an essential part of any digital marketing strategy. It allows you to optimize your website so that search engines find and index your site more easily. This means that when people type in relevant terms into search engines, your site will appear at the top of the results.

Search engines are constantly changing their algorithms, so it is important to stay on top of these changes. These tools help you do just that.

Search engine optimization (SEO) is an effective way to drive traffic to your website. It involves using keywords in your content to ensure that search engines will rank your site higher when someone searches for those terms.

Screaming FrogThis tool crawls your site and finds broken links, duplicate pages, and other issues.

The SEO Spider is a robust and versatile site crawler that can efficiently crawl both small and large websites while allowing you to analyze the results in real-time. It gathers essential onsite data to help SEOs in making informed decisions.

Yoast SEO – ensures that your site fulfills the most stringent technical SEO requirements. It also gives you the tools to optimize your content for SEO and overall readability.

If you use WordPress, there is a plugin called Yoast SEO that helps you optimize your posts for search engines.

MozBar – This tool helps you find keywords that will drive traffic to your site.

Moz is another free tool that helps you understand how search engines work. It provides detailed reports on your website’s performance in organic searches.

SEMrush – This tool gives you insight into how people search for your products or services.

SEMrush is an online tool that provides data on search engine optimization (SEO) and paid search. It also offers insights into competitor activity and market share.

Ahrefs – This tool helps you identify which sites link back to your website.

Ahrefs is a free tool that allows you to see what other websites are linking to your site. It will show you where your competitors are getting links from and how much traffic they are driving to your site.

Google Analytics – This tool allows you to track your visitors and see where they come from. Google Analytics also helps you track keywords. It allows you to see what people are searching for and where they came from.

Email Marketing.

Email marketing is a digital marketing strategy that uses email to promote your products or services. It can be an effective way to reach a large audience and build brand awareness. Email marketing is a great way to stay in touch with your customers and keep them updated on your latest offerings. It can also be used to build loyalty and drive sales.

Email marketing has been proven to be one of the most effective forms of digital marketing. According to HubSpot, email marketing generates $20 billion in revenue each year. That’s why it’s considered a powerful form of digital marketing.

If you’re thinking of starting an email marketing campaign, there are a few things you should keep in mind.

  • First, you’ll need to build a list of subscribers. You can do this by collecting email addresses from your website, social media, or other channels.
  • Once you have a list of subscribers, you’ll need to create email content that is relevant and engaging.
  • Finally, you’ll need to send your emails regularly and track your results to see what’s working and what’s not.

There are a variety of email marketing tools available to businesses of all sizes. These tools can help businesses to automate and streamline their email marketing efforts, making it easier and more effective to reach their target audiences.

MailChimp, Constant Contact, AWeber and Active Campaign are 4 of the most popular email marketing solutions. Each of these tools offers unique features and pricing plans, so businesses should carefully consider their needs before selecting a tool.

Email marketing is a powerful tool for reaching and engaging customers. By selecting the right email marketing tool, businesses can save time and effort while still delivering high-quality content to their customers.

Mobile Marketing.

Mobile marketing is an essential part of any digital marketing strategy. It allows you to reach customers where they are – whether they are at home, work, or out shopping.

As the world becomes increasingly digitized, businesses must adapt their marketing strategies to keep up with the times. One of the most significant changes that businesses need to make is to focus more on mobile marketing.

Mobile marketing is vital for businesses because it allows you to reach your customers where they are most active – on their mobile devices. Mobile devices are with people day and night, so it’s important to have a presence on this platform. Mobile marketing can take many forms, such as SMS marketing, app-based marketing, and mobile-friendly website design.

If you’re not sure where to start with mobile marketing, don’t worry – in this article, we’ll explore some of the most common types of mobile marketing.

  • One popular type of mobile marketing is SMS marketing, which involves sending text messages to customers and prospects. This can be an effective way to reach a large audience quickly, but it’s important to make sure that your messages are well-crafted and relevant to your audience.
  • Another type of mobile marketing is app-based marketing, which involves creating and promoting a mobile app for your business. This can be a great way to improve customer engagement and loyalty, but it’s important to make sure that your app is high-quality and well-designed.
  • Other Mobile marketing includes everything from social media marketing, to mobile website optimization, to local SEO strategies, to Location-Based & Proximity marketing and in-app marketing.

What makes a successful mobile marketing plan is how you ensure that you create mobile marketing campaigns that instantly engage with your customers — no matter what they’re doing on their phones.

Online Reputation Management (ORM).

ORM is another one of the most effective forms of digital marketing because it helps you build trust with potential clients and customers. This type of marketing involves monitoring negative comments posted by people who have never interacted with your company. You can then use these comments as opportunities to respond positively to them.

  • Respond to queries promptly and with empathy

You should answer quickly when clients have inquiries, whether they message you directly or post on social media.

  • Deal with negativity right away

Addressing negative reviews shows to customers that if they have a problem with your company, you will be there to help them.

  • Accept Responsibility for Your Mistakes

Create your apology with the genuine intention of owning up to and resolving the problem. Address the main concerns raised by consumers and the media and explain how you intend to resolve the situation.

  • Keep track of your search results

Consider SEO not just to be a means of keeping your brand visible but also as a valuable tool for reducing the visibility of negative press and content associated with your brand.

  • Automate

Google Alerts is one of the most basic monitoring tools. Simply enter your company’s name in the tool, and you will be notified of media and news pieces that mention it. You will know right away when your firm is mentioned, and you’ll be able to respond promptly if necessary.

Finally put together a strategy that helps to yield maximum results. It doesn’t have to be the same with what everyone is doing, but it has to be what’s working for your brand and gets the results you need to achieve your company’s goals.

Leylord Marcelino

Leylord Marcelino

As a Senior Marketing Professional, Marketing Consultant, Certified Digital Marketer, Leylord help organizations, start-ups & entrepreneurs build brands, generate demand & inbound leads that convert to revenue through successful data-driven marketing strategies

Leylord is an Experienced & result-oriented Senior Marketing Leader in the Technology, Architecture, Engineering & Construction (AEC) industries, a digital transformation advocate & visionary, with a degree in engineering. A certified digital marketer with a strong background & extensive experience in executing data-driven integrated marketing strategies; managing end-to-end marketing operations; & bridging the gap between traditional & digital marketing successfully. Having an engineering background, being analytical & technical, I'm always excited by emerging digital transformation trends, challenges, designing solutions, & always believed in data-driven decision making.