Digital marketing is any form of marketing products or services delivered through digital channels.

Channels such as websites, social media, search engines, email, mobile apps, web apps, or any digital channel.

You heard it right. Any digital channel, so it can be online or offline digital channel.

Digital channels that do not require internet connectivity are offline digital marketing, these are strategies like Radio, television, phone/telemarketing, SMS marketing, and digital displays, like electronic billboards and menu boards on restaurants and retail shops.

While online marketing, which is also known as internet marketing, is a subset of digital marketing that includes strategies you use to market your products and services online. To qualify as an Internet marketing strategy, it must require the Internet to work and connect with leads. Internet marketing focuses on building a presence on the web.

Internet marketing strategies:

• Search engine optimization (SEO)
• Search engine marketing (SEM)
• Content marketing
• Social Media Marketing (SMM)
• Pay-per-click advertising (PPC)
• Affiliate marketing
• Email marketing